Amazon bags WTA media rights for UK and Ireland

Amazon bags WTA media rights for UK and Ireland

Amazon has bagged the WTA women’s tennis tour rights for a four-year cycle, starting next year.

From 2020, Amazon Prime Video will have exclusive rights to show the top Women’s Tennis Association (WTA) tournaments in a four-year deal. Starting with a minimum of 49 tournaments in the first year, Prime members in the UK and Ireland will have access to the live events at no additional cost to their membership.

Prime members will be able to watch up to 2,000 live and on demand matches per year from the WTA, including the four WTA cornerstone Premier Mandatory events of the BNP Paribas Open in Indian Wells, California, the Miami Open presented by Itaú, the Mutua Madrid Open and the China Open in Beijing, along with the season-ending WTA Finals in Shenzhen, China. Whether customers are following British favourites such as Johanna Konta, Katie Boulter and Heather Watson, along with current World No.1 Naomi Osaka, 2018 WTA Finals winner Elina Svitolina or tennis legend Serena Williams, they can keep up to date with their favourite players across the season’s top events, WTA has stated in a Press release.

“As soon as the opportunity to bid for the women’s tennis rights became available, we couldn’t wait to bring the tournament to Prime Video, giving customers the chance to watch the best in both women’s and men’s tennis all in one place for the first time,” said Alex Green, European MD of Sport at Amazon Prime Video. “We are excited to be the home of tennis and will offer viewers the most comprehensive coverage, at no extra cost to their Prime membership.”

Micky Lawler, WTA President said: “We are thrilled that Amazon Prime Video will offer the best of women’s tennis and showcase our premium events and world-class players to millions of fans across the UK and Ireland. We have been so impressed by their vision for our sport and are confident the Prime Video team will be a great partner of the WTA.”

WTA joins Prime Video’s current line-up of tennis with over 220 days of tennis tournaments broadcast alone in 2019, including exclusive coverage of 37 ATP Tour events (2019-2023), the US Open (2018-2022) and the Laver Cup (2019). The agreements allow customers to watch the best in women’s and men’s tennis all in one place for the first time in the UK, underlining Prime Video as the home for tennis fans in the UK and Ireland.

In addition, customers in the UK who subscribe to Eurosport Player through Prime Video Channels can watch the French Open and Australian Open, as well as daily highlights and live coverage from the men’s and women’s finals of Wimbledon for an additional £6.99 per month (following a 7-day free trial).

WTA live and on demand tournaments will be available across multiple devices on the Prime Video app for TVs, game consoles, set-top boxes and connected devices, including Amazon Fire TV and Apple TV, mobile devices and online.


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