The agency behind the campaign for the England and Wales Cricket Board (ECB) in May for the ICC World Cup 2019, MATTA has also acquired the promotional mandate for the International Volleyball Federation’s professional league.
The London-based creative agency for sport, health, fitness and lifestyle brands will launch a campaign to promote the Volleyball Nations League 2019.
MATTA had won the competitive pitch before creating the ‘Everyone Keep Up’ campaign for the FIVB’s flagship tournament. The campaign will run across multiple countries and languages.
“Everyone Keep Up’ is a simple construct which encourages fans to keep up with the fast paced, exciting nature of the game generally, as well as VNL 2019,” said Matt Hunt, MATTA’s Executive Brand and Strategy Director.
“It plays on the core principle of volleyball – to keep the ball up and in play in order to win. It was important that this core idea was easily understood and appreciated across multiple cultures and languages.”
The VNL was established by the FIVB with the aim of spreading the volleyball culture to wider audiences and reaching new groups of consumers. The annual competition launched in 2018, with a multi-host city model, with matches played in Europe, Oceania, Asia and both North and South America.
Referring to MATTA’s campaign, FIVB Head of Marketing Anna Sarafianou said: “This year was all about using our uniqueness to promote VNL to new audiences, and demonstrate the excitement that volleyball holds. MATTA showed how much they wanted the account through the level of research they put into the pitch in order to understand these key volleyball USPs.”
When it scooped the Young Agency of the Year award in March, the judges said that they were impressed by MATTA’s abundant client roster, impressive financials, and a very good pitch-to-win ratio – all underpinned by a strong culture and identity of its own.