IMG launches Serie A OTT service with exclusive coverage in Latin America, Brazil

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IMG has launched Serie A OTT subscription service – Serie A Pass – with exclusive coverage of the top division Italian football in Latin America and Brazil.

The global sports agency had earlier announced that it has partnered with Serie A organisers to launch OTT platform for Italian league football fan in key markets around the globe.

Serie A Pass launches with a full content offering including all live games, match replays and additional magazine and archive programming in 21 countries across the region.

Serie A Pass – – will be available on desktop, tablet and mobile and via Apps on IOS and Android devices to include Chromecast and Apple airplay.

Also Read: Borussia Dortmund relaunches OTT platform BVB-TV with Sportradar

IMG had earlier said that the price of the service will vary geographically with the initial launch in three different price points – Euros, Dollars and INR – being appropriate to each territory. Monthly charges will be €7.99; $8.99 and ₹299 Indian rupees. Season-long passes will cost €49.99, $59.99 and ₹999.

The pricing for the Latin American region has been set at $8.99 monthly or $59.99 annually.

IMG has also invested in the broadcast production of Serie A for the new season including new graphics and promos and three new magazine programmes – ‘Inside Serie A’, ‘Serie A – Full Impact’ and ‘The Serie A Highlights Show’.

The launch of the Serie A Pass coincides with the kick-off of the 2018-19 season today with the reigning champions Juventus going against Chievo in a curtain raiser. It will also mark Cristiano Ronaldo’s debut in Serie A after he moved from Real Madrid to Juventus.

Also Read: Juventus announces launch of OTT platform – Juventus TV