The International Olympic Committee (IOC), The Coca-Cola Company and China Mengniu Dairy Company Ltd have today announced that they have signed the first-ever Joint TOP Partnership Agreement. The partnership combines the non-alcoholic beverage and the dairy categories into a new joint category, and brings Chinese dairy company Mengniu into the family of Worldwide TOP Partners.
According to some media reports the $ 3 billion (₹ 21,000 crore) is among the biggest ever corporate sponsorship in sports. The deal is unique in more than one ways, confirmed the IOC President Thomas Bach.
Video courtesy : IOC