Pakistan Super League: franchises set to make profit for first time

Pakistan Super League,PSL 2019,PSL 2019 revenue,Pakistan Cricket Board,PSL revenues

Pakistan Super League after four seasons has reached a position where at least four of its franchisees will be making profits, thanks to higher central pool revenues following lucrative media rights and title sponsorship deals.

It will be for the first time in four seasons that the Pakistan Super League (PSL) franchises will make profits.

PSL Season 4 champions Quetta Gladiators, two-time champions Islamabad United and 2017 title winners Peshawar Zalmi will all reportedly sign off the year with profits. Quetta Gladiators have also pocketed a winning bonus of $500,000 this season.

However, the two most expensive franchises – Lahore Qalandars and Multan Sultans – may yet again find it difficult to write off their deficit. While Karachi Kings may benefit from their lucrative sponsorship deals to avoid any losses this season.

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The new  broadcasting and title sponsorship deals by the Pakistan Cricket Board (PCB) will reportedly propel the central pool income to $2.2 million for distribution among the franchises. PCB signed a three-year broadcasting deal worth $36 million, while they have sold the title sponsorship for $14.3 million for the same period, according to a report by cricketpakistan.com.

PCB has reportedly also earned a good amount from gate money from the eight PSL games played at home this season. The income from gate money can increase the amount in the central pool to $2.5 million, the website has reported.

Franchises are also set to earn handsome amount of income from sponsorships and sale of merchandise.

According to the PSL contract, 80% of the income from broadcasting rights is distributed among the franchises, while the remaining is kept by PCB. The income from sponsorships and gate money is divided in half between the franchises and the PCB.

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