FX, commodity and CFD online trading platform ICM.com has upgraded its partnership with English football club Fulham by becoming its sleeve sponsor for the 2018-19 season.
The deal was confirmed ahead of Fulham’s new campaign opener in the Premier League with a 2-0 home defeat against Crystal Palace.
Financial terms of the deal, brokered by WH Sports Group, have not been revealed.
ICM became the official FX trading partner of the newly promoted Premier League club in November last year, but the expanded agreement ensures that the company will benefit from brand exposure on the left sleeve of the team’s playing shirts.
As part of the agreement, Fulham worked with ICM to create a fan-led video, which was posted on the club’s Instagram page ahead of Saturday’s match. ICM first partnered with Fulham last November.
Casper Stylsvig, Fulham’s chief revenue officer, “We have developed a good working with relationship with ICM since they joined in November and I’m delighted that they have chosen to expand their partnership with us as we commence an exciting Premier League campaign. This announcement is accompanied by some innovative creative content which I’m sure everyone associated with the club, as well as our fans, will enjoy.”
Shoaib Abedi, founder of ICM.com, said, “We recently announced our global rebrand to ICM.com and are excited to be renewing our sponsorship with Fulham FC to present our new brand identity and new logo on the team’s shirts, resulting in global visibility.
“As a UK-headquartered investment firm we place a lot of value on building long-lasting relationships and feel a strong connection towards British football. Both ICM.com and Fulham FC have seen remarkable success and growth in the past 12 months and we see this set to continue alongside each other.”
This season marks Fulham’s return to the Premier League after a four-year absence following their promotion from the EFL Championship in the 2017–18 season.