Sachin extends ties with IDBI Federal Insurance marathon

Sachin Tendulkar, the most credible face of Indian cricket, will lend credibility to IDBI Federal Life Insurance. The public sector insurance and banking company has announced the Indian cricket legend as the face of the IDBI Federal Life Insurance Spice Coast Marathon 2017.

Certified by USA Track & Field (USATF), the IDBI Federal Life Insurance Spice Coast Marathon will be held on Nov 12, 2017.

The running course designed to pass through the most picturesque parts of Kochi takes all participants through 42 inspirational historical landmarks that motivate and encourage runners to perform better. The entire event includes four race categories: Full Marathon (42.2 km), Half Marathon (21.1 km), Half Marathon Corporate Relay (21.1 km) and Family Fun Run (8 km).

Commenting on the new partnership, Mr Karthik Raman, CMO, Head Products & Strategy, IDBI Federal, expressed: “We are extremely pleased to have the God of Indian cricket, Sachin Tendulkar, as the face of God’s own marathon, IDBI Federal Spice Coast Marathon 2017. This association will leverage the legacy of both IDBI Federal Life Insurance Spice Coast Marathon and Sachin Tendulkar. Health and fitness is a cause close to our heart and I am glad that Sachin shares in our vision as well. We believe that he can inspire many more people to take running seriously and make a lifelong commitment to their health. Through our marathons, we hope to create a generation of running enthusiasts who are passionate about the sport of distance running and keep their fitness a priority at all times.”

Speaking about the announcement, Tendulkar said, “Kerala is a State that is very close to my heart and I am elated to be a part of one of the most scenic marathons of India, aptly called the IDBI Federal Spice Coast Marathon 2017. After being a part of the IDBI Federal marathons in Mumbai, Delhi and Kolkata, it is great to be in Kochi and cheer for all the local runners. I am confident the enthusiasm and energy of Kochi city will create new benchmarks at the IDBI Federal Spice Coast marathon.”

“In this year’s edition, we hope to see an increase in registrations and urge everyone to come out and participate in this stunning marathon. The marathon will take participants past a plethora of beautiful and awe- inspiring landmarks including the Willington Island, Fort Kochi and Naval Base area, making it the most scenic marathon in the country. Having Sachin amidst us on race day is simply unbelievable. He’s led an exemplary life both on and off the field, and always given fitness top priority his entire life. We couldn’t have asked for a better icon to be the face of this marathon,” says Ramesh Kartha, Race Director and President, Soles of Cochin.

Tendulkar is also the face of the IDBI Federal Life Insurance Marathons in Mumbai, New Delhi and Kolkata.