Scudamore joins Ryder Cup commercial team

Premier League,Premier League Chairman,Richard Scudamore,Ryder Cup golf,Sports Business News

Former Premier League Executive Chairman Richard Scudamore has taken up a job with the European Tour to help drive revenue from the Ryder Cup golf.

According to a Financial Times report, European Tour for Golf has formed a committee of leading sports and business heads to drive income for the prestigious biennial golf event that pits top European professionals against the US team. Scudamore will be part of the committee, responsible for enhancing revenues for the tournament.

The committee will have its first meeting next week. The committee is chaired by former private equity group Permira head Sir Damon Buffini and also included Premiership Rugby chairman Ian Ritchie and Europe’s victorious 2014 Ryder Cup captain Paul McGinley.

European Tour chief executive Keith Pelley and his deputy and Ryder Cup director and chief commercial officer Guy Kinnings are the other members on the committee.

“The success of the 2018 Ryder Cup in France demonstrated the global appeal of the modern-day Ryder Cup, but there remains significant growth potential. This committee will look at ways of optimising that while also protecting the contest’s rich heritage,” the report has quoted European Tour Chairman David Williams as saying.

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“In many ways, the Ryder Cup Committee mirrors precisely what we have on the board of the European Tour in terms of a balance between sports professionals and business leaders. It is also illustrative of the best practices of corporate governance that I am proud we have initiated in recent years.”

The addition of Scudamore will be seen as a major coup for the European Tour. The 59-year played a key role in driving the Premier League’s growth both in the UK and globally, and his near 20-year tenure saw the value of the competition’s domestic rights climb from approximately UK£670 million to UK£5.14 billion.

This will Scudamore’s first paid job ever since he had quite the Premier League last year.

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