Tokyo 2020 partners Google, surpasses $3bn in domestic sponsorship

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The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) has announced Google Japan G.K. (Google) as a Tokyo 2020 Official Supporter, the third domestic tier of the Tokyo 2020 Sponsorship Programme.

The signing brings the total number of Tokyo 2020 domestic partners to 64, including 15 Gold Partners, 32 Official Partners and 17 Official Supporters (including one Official Supporter which sponsors only the Paralympic Games), all of whom will play vital roles in the successful delivery of the Games.

The strong corporate support has enabled the Tokyo 2020 Olympic and Paralympic Games generate in excess of $3 billion in domestic sponsorship revenue, which is three is three times more than any previous edition of the Games, International Olympic Committee has confirmed.

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John Coates, the Australian chair of the Coordination Commission for Tokyo 2020, while confirming the record sponsorship haul for Tokyo 2020 has described it “an amazing amount of money”, states a Sportspromedia.com report.

Tokyo 2020 has amassed a national sponsorship portfolio that comprises 64 Japanese companies following the inclusion of Google Japan G.K.

The grand Tokyo 2020 sponsorship revenue figure does not include Bridgestone, Panasonic and Toyota, three Japan-based corporations that are in the midst of multi-year, worldwide TOP partner deals with the IOC. As well as 15 top-tier gold partners, who are each understood to be paying nine-figure sums, Tokyo 2020 boasts 32 official partners and 15 official supporters.

The organisers’ first Games sponsorship was signed with gold partner Nippon Telegraph and Telephone (NTT) Corporation way back in January of 2015.

The previous revenue record for domestic sponsorship was held by London 2012, whose organisers generated roughly US$1.1 billion through their marketing programme. Previously, Tokyo 2020 said it was targeting around US$1.5 million from sales of domestic sponsorship.

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