Video on demand platform Hotstar has yet again shattered records by hitting an unprecedented daily active user number of 100 million during the ICC World Cup 2019 India-Pakistan match on June 16. This is the highest-ever single day reach for the OTT platform.
Underlining the fact that Hotstar’s viewership continues to grow across the width and breadth of India, 66% of the 100 million users came in from towns beyond the big metro cities. Hotstar has also registered record-breaking concurrency of 15.6 million, the highest ever for an ODI match, marking a 1.7-time increase in average concurrency compared to any other India match, the Star India-owned streaming platform has stated in a Press release.
Unmatched in its sheer scale, this season of ICC Cricket World Cup is being streamed across six languages – English, Hindi, Bengali, Tamil, Telugu, and Kannada.
Hotstar has also retained its exciting social layer of #KoiYaarNahiFar with the Watch ‘N Play feature successfully creating an unparalleled and engaging cricket-watching experience for all the Hotstar users. Through this feature, Hotstar enables friends coming together irrespective of their location, allowing them to make their voices heard by chatting about the match and their Watch ‘N Play experience, not only with their friends and family, but also with experts and celebrities.
Commenting on the development, Hotstar chief product officer Varun Narang said, “we are delighted to have been able to deliver an uninterrupted cricket watching experience to such a large audience at once. Having achieved a single day platform reach of 100 million demonstrates the indisputable technology prowess that Hotstar brings to the OTT industry. This remarkable achievement has helped us set a new viewership benchmark.”