Board of Control for Cricket in India’s official sponsor for the national cricket team, Oppo has launched the heartbeat song ‘Jeet Pe Apna Haq Hai’ by music director duo Meet Bros to boost Team India.
The song, launched by the Chinese smartphone major to leverage the ICC World Cup 2019 where India are among the title contenders, reverberates with the heartbeats of fans and leading cricketers like Rohit Sharma, Jasprit Bumrah, Kedar Jadhav and Shikhar Dhawan.
As the World Cup fever skyrockets, smartphone OPPO has unveiled a groovy heartbeat song ‘Jeet Pe Apna Haq Hai’ to cheer for the Indian cricket team. Released as a part of its unique ‘India Give Your Heartbeat’ campaign, the song demonstrates OPPO’s efforts in uniting millions of fans across India, through the Billion Beats app.
Celebrating the spirit of the ICC World Cup 2019, OPPO last month had rolled out the ‘Billion Beats’ campaign urging fans to show their love for the Men in Blue. The fans were invited to share the sound of their heartbeats through the OPPO Billion Beats App.
Speaking on the occasion, Charles Wong, CEO OPPO India and President, OPPO South Asia said, “Our experience in India has given us a deep understanding of the passion every Indian possesses for cricket. Therefore, we wanted to create a property that will help us connect the fans with Team India and inspire them to continue their winning streak. We hope that our heartbeat song resonates with the emotion of the billions of fans around the world and charges Team India to victory.” He further added, “Our association with the BCCI and ICC World Cup demonstrates our unwavering focus on connecting with our consumers in India and globally. We will continue to create such engaging experiences for our consumers along with our phenomenal products.”
Leveraging digital platforms, OPPO aims to increase the engagement with cricket fans and amplify excitement levels. OPPO will also be enthusing consumers across the country to ace their signature step on platforms like TikTok with the challenge #OPPOBillionBeats.
‘Jeet Pe Apna Haq Hai’ has been composed by the popular music director duo Meet Bros and will have fans grooving to a funky signature step. At the start of the campaign, OPPO had invited cricket fans to showcase their passion for the game by contributing their heartbeats through the OPPO Billion Beats App. Following which, thousands of collected heartbeats have been used to create the song.