The peak attendance at the Nandini Nagar Mahavidyalaya during the four-day national championship can put many of the best-attended cricket matches in the country to shame. The 50,000 turn out on a single day is unheard of at any national championship in India. The Tata Motors 63rd Men’s and 21st Women’s Wrestling Championship if evaluated for the footfall may simply find a place in the national records’ books for the 50,000 fans turning out on a single day.
Wrestling in Nandini Nagar, Gonda, has been as much popular as the local Member of Parliament and Wrestling Federation of India president Brij Bhushan Sharan Singh.
“Wrestling has always been a popular sport in Nandini Nagar. The new-found status and media support has made it a rage among thousands of fans anywhere you go in India. Icons like Bajran Punia, Vinesh Phogat, Sakshi Malik, are national heroes who invoke unprecedented fan following that is transforming wrestling into a major commercial sport,” said Brij Bhushan Sharan Singh. “This 50,000 turn out at the Nationals is a testimony to wrestling’s popularity and potential.
“Wrestling Federation of India has adopted a professional approach and roped in a highly competent commercial partner like Sporty Solutionz. Today you can see wrestling’s rapid growth both on the mat and as a commercial entity that assures its associates tremendous returns. Out Principal Sponsors Tata Motors Commercial Vehicles are also playing an important role in this.”
Wrestling this year has been making more in headlines than most other Olympic sports in the country. The WFI vision and professional approach has witnessed the sport growing both on the mat and commercially.
The Indian wrestlers – Bajrang Punia, Vinesh Phogat, Divya Kakran, Pooja Dhanda – have made it to the headlines with the Jakarta Asian Games and Budapest World Championship medals. Of the field, the sport hogged limelight for the tie-up with the WFI Principal Sponsors Tata Motors Commercial Vehicles. The record deal was facilitated by the WFI commercial partners Sporty Solutionz Private Limited, one of India’s leading 360° sports business entities.
Wrestling also became the first Olympic sport in the country to offer annual central contracts to its top athletes on the lines of the Board of Control for Cricket in India. The central contracts were announced by the WFI president while inaugurating the Tata Motors Wrestling Nationals in the presence of the Uttar Pradesh Chief Minister Yogi Adiya Nath.